Awareness
The story of Pales Soft Drink began with a deep sense of awareness and urgency in the face of human suffering. It all started with a series of conversations between us—two childhood friends—who shared not only a passion for entrepreneurship but also a desire to make a lasting, positive impact on the world. Inspired by the challenges faced by vulnerable populations, particularly in Palestine, we wanted to take action—not just with a one-time donation, but by creating something sustainable.
A reaction to human suffering
Moved by the heartbreaking images of children and families affected by conflict, deprivation, and destruction, we decided we could not remain inactive. We realized that we could harness our skills and passion for innovation to create a brand that would not only offer a high-quality drink, but also serve as a catalyst for social change.
Choosing a soft drink as a vehicle for change
The decision to launch a soft drink brand came naturally. We knew that to make a lasting impact, we needed to create a product that would become part of people's daily lives—something consumed regularly, yet capable of conveying a powerful message. After months of research, development, and collaboration with industry experts, Pales Soft Drinks was born.
A mission of solidarity in every can
We wanted each Pales can to tell a story—one that reflects our genuine commitment to creating abetter world. And that's how our adventure began: with the ambition to combine taste and solidarity, making each sip an action for the common good.
